There's an ad that's on TV right now that annoys the living daylights out of me. Actually, there are a lot of ads that annoy me because they're dumb. Like the ones about how high fructose corn syrup is the best thing since sliced bread? Does anyone actually buy into those? Or the toy commercial that has "board games for girls," except that the only difference between the "girl" games and the games that have been on the shelves for decades is that the girl packaging is an awful shade of pepto-bismol pink? Yech.
But the ad that's been getting on my nerves the most right now is the one by the Nameless Insurance Company, which basically says that in times of recession, people just hunker down and appreciate all the "little things" in life. Which is a very nice, idealized image, but let's be honest here. Appreciating the little things? Not so easy when someone's facing the prospect of losing their job, their home, or their retirement savings. Thankfully, I've been extremely lucky and the most difficult financial decision I've had to make recently was whether I would rather have fries with my Arby's sandwich or get a brownie later in the afternoon. And that right there? Was a VERY DIFFICULT DECISION.
So to belittle what people are going through right now by suggesting that people should just focus on "appreciating the little things" seems just ludicrous. Especially coming from an insurance company, whose ENTIRE EXISTENCE is justified by the belief that Bad Things Happen.
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